For years, we’ve all loved Mercury Racing for their high performance marine engines that help us have an enjoyable experience on the water. But now, Mercury Racing is introducing an exciting new slogan that signals a rebirth of the iconic brand. “Wide Open” will push boundaries with High Performance Marine Products, according to this article from Boatingmag.com written by Charles Plueddeman.
Mercury Racing, a division of Mercury Marine and a leader in high-performance marine propulsion since 1973, recently unveiled “Wide Open” as the company’s new slogan to signal a rebirth of the iconic brand.
“We believe Wide Open is the perfect positioning statement for Mercury Racing,” said Stuart Halley, general manager of Mercury Racing. “Business partners and consumers familiar with our brand relate to it daily with throttles full forward as they travel Wide Open to exotic locales. Racing’s highly skilled workforce has a Wide Open mindset as it pushes the boundaries of possibility in a daily quest to design, develop and manufacture the best high-performance marine products in the world.”